Marketing

SEO Marketing Tips For Dentists

Do you want to attract more patients to your dental practice? As so many people look online for services they require and for answers to their problems, it is important to ensure you rank well in the search results. Search engine optimisation, known as SEO, is the process for improving search engine rankings. Let’s look at some of the ways that dentists can use SEO to generate more new clients.

Keyword Research

It is important to establish what sort of phrases people are using when searching online for dental practices. It maybe that they are seeking answers to a particular problem or that they are ready to book an appointment for a specific procedure. These are keywords that you can use for your online marketing to ensure you are one of the first results that shows up for these queries. It is important to note that many of these will also be specific to the area in which you are based which will form part of the keyword.

Claim Your Google My Business Listing

If someone is looking for a dentist in your area, Google will show their own business listings first. Therefore, you should ensure that you have claimed and verified your Google My Business listing and fully optimised this. This means including all the current details of your practice such as address, phone number and opening hours. There are also categories that you should select relating to your business and you need to optimise your description with the keywords from your research. Finally, use images of your practice building on your listing.

Online Reviews

It is always advantageous for people to see reviews online as it helps them to make the right choice and the more reviews you have, the better it will be for the success of your practice. If you can generate reviews for your Google My Business listing this will help to boost its rankings. The more you are seen as a trusted practitioner, the better it will be for your business. The easiest way to generate reviews is simply to ask for them from satisfied patients following a visit to your surgery.

Fully Optimised Website

In terms of your website, you will also want to fully optimise this for your main keywords. The main details regarding your business should match those shown on your Google My Business listing. In addition to your main home page, you can create helpful content relating to different aspects of your dental practice. This may include all the types of treatment you offer as well as general topics regarding oral health and common issues people have with their teeth. The website should be fully responsive to ensure it can be viewed on all types of devices.

Local Business Directory Citations

A further way to increase your online presence, is to get listed in the multitude of local directories online. The details in all of these should again be consistent with your Google My Business listing. The links from these directories are another ranking factor for Google and is an additional way to boost your results. This is because it shows that you are credible and have authority within your market sector.

Social Media Marketing

Social media platforms are a great way to stay in touch with existing patients and attract new ones. There are huge audiences on platforms such as Facebook and this provides another way to gain reviews. It can help your overall SEO strategy as gaining shares on social media can be seen as another indicator of your credibility by Google.

If you follow these SEO marketing tips from the Dental SEO Agency for your dental practice, you should boost your search engine rankings and attract more new patients.